Note to All Tech Companies: If It’s Not Broken, Don’t Fix It

There is a strange phenomenon in the human brain: when we see something different, we often assume it must be better. Psychologists sometimes call this novelty bias—our natural tendency to give more attention and value to something simply because it is new.

I saw this constantly when I worked in retail. You could have a store floor plan that looked good, worked perfectly, and made it easy for customers to shop. Then a buyer or merchandise manager would visit the store and reset the entire floor plan. Everyone would come in the next morning and say, “Wow, this looks so much better!”

But most of the time, it wasn’t better. It was just different.

Technology companies fall into this same trap. They move buttons, redesign menus, change familiar screens, and remove useful features—all in the name of improvement. The people who designed the update are impressed because everything looks fresh and new. Meanwhile, millions of customers are frustrated because they must relearn something that was already working perfectly well.

Fix the bugs. Improve security. Make things faster. Add genuinely useful features. But stop changing things merely to make them look new.

Different does not always mean better. Sometimes better means leaving a good thing alone.


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